Perspective’s In-Store Network Service (ISN)
We help retailers and others create new profit centers, increase in store sales all while enhancing their customer’s experience. This is done by creating an in-store television network.
How does this work?
- Your vendors buy airtime on retailer’s in store TV network, and pay for the development of those spots, much like vendors pay retailers for co-op advertising space.
- Spots run in the store, providing messaging where and when customers are open to making purchasing decisions.
- Retailers run internal product spots as well, such as spots for affintity credit cards, seminars and other services.
We provide
- Creative services, creative consulting for development of the content
- Production and post production services of the actual spots
- Technology (flat screens, servers, delivery technologies) via our technology provider relationship, including installation
- Servicing of the technology (no increase to your in-store labor)
- Management of the content
As a retailer, how does an ISN make me money?
- Your vendors pay for airtime access
- Your vendors pay for the cost of developing the spots for your ISN
- Your sales increase, because in-store network spots cause your customers to buy more.
Who Uses ISNs
- Wal-Mart: SMART Network
- Target: Channel Red
- Best Buy
- CostCo
- Sam’s Club
